Main Page

From CEMP Communities Marketing wiki

Welcome to the Consumption and Marketing Community Wiki.

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Our intention is not to compete with wikipedia or to repeat what can be found in other online glossaries and encyclopaedias. What we hope to do is to bring together a number of different strands within the social sciences and consider how these may be used (and how they have been used) to shed light on consumer behaviour, culture and practices. Key terms and models are explained, but our explanations and descriptions are necessarily applied and concern consumer practices, consumer behaviour and consumer culture only. For instance we may be covering desire, but it is the desire for commodities and what consumer goods offer that we are interested in explaining. You as part of the community get to decide what is discussed, and here we shouldn’t just prioritise academic/scholarly sources. We can start to think of different ways in which we can learn and capture glimpses of consumer cultures and the role of marketing in supporting and framing these practices.

User Manual

1) You may want to start your journey by accessing the following main paradigms, Positivist Consumer Theory Post Positivist Consumer Theory and Postmodern Consumer Theory

2) Use the search engine to look for specific concepts, theories, theorists, units, proflies. If you find nothing there, why not generate content?

3) Go to special pages and then to "all pages'" where you will find an index of all topics/areas covered to date.