Ashley Woodfall

Email: ashley@cemp.ac.uk
Telephone: +44 (0)1202 965646

Ashley worked in the television industry for many years before joining the team at CEMP as a doctoral researcher. He is currently undertaking (in a unique collaboration with Magic Lantern) research in to children and their needs within cross-platforms environments.

His experience includes producing and directing factual, news, continuity, promos, commercials, entertainment and comedy; often with an interactive slant, and mostly within Children's TV. As a script writer, Ashley has worked with the likes of Sasha Baron Cohen, Dave Berry and Simon Amstell. Whilst at Nickelodeon he devised, produced and directed innovative interactive music shows and telephony led game shows. For BBC Children's (where he was part of the 2007 Emmy award winning interactive team) he created multi-platform content, that spans web, red-button and linear broadcasts. Recent credits include directing CBBC’s stalwart Newsround, producing and directing a red-button sing-along application for CBeebies’ Lazy Town, and producing and directing the interactive video content (red-button/web) and promos for CBBC’s Escape from Scorpion Island - a cross-platform game show filmed in the Queensland rainforest.

Ashley’s other interests include: the ways in which UK children are influenced by American media; and how children structure narratives.