Philosophy

Researching and developing innovative ways of learning to produce the future generation of leaders for the creative media industries.

CEMP is a research and innovation centre based in the Media School at Bournemouth University. It was awarded its status in 2004 by the Higher Education Funding Council for England and is the only HEFCE-funded centre for excellence in media in the UK.

For the UK to maintain its position as one of the leaders of the creative industries, it is essential that media education can respond quickly and effectively to the pace of organisational, technological, social and cultural change which is sweeping through these industries. CEMP has positioned itself at the forefront of this response, engaging in advanced pedagogical research in media practice, creating original systems and tools to meet fresh technological challenges, and helping to identify, develop and guide the future direction of a fast-changing and dynamic industry.

CEMP is leading initiatives to address the need for:

  • new pedagogic approaches to produce innovative practitioners with a real understanding of the potential of new technologies and media convergence;
  • agile and tailored CPD programmes for the existing workforce, including enhanced management and leadership courses;
  • tools, structures and mechanisms to support radically new personalised modes of study and which build upon the participative and collaborative nature of the world-wide web.

All of CEMP's work is underpinned by research, with the relationship between learning and creativity at the heart of the research agenda. We are interested in how people learn, and how creative activities can facilitate imaginative learning. Our research reputation is based upon CEMP's contribution to higher education practice at national and international level, where Centre staff are researching in areas that have a direct impact on curriculum design and the student experience. These activities are complemented by the work of a number of doctoral students undertaking PhDs on related topics.

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